Just what is a whiteboard video anyways?

So, you want to know, exactly what is a whiteboard video? A whiteboard video is a video drawn on a whiteboard. Traditionally, this was done with hand drawings using a stop-action camera. The effect is effectively an animation. This gives the video the ability to present a diverse number of ideas, including people, diagrams, charts, data, and lists or points. Usually combined with a voiceover, these videos are used for a variety of purposes, such as increasing sales, marketing to new customers, explaining a process, to improve a presentation, or for educational purposes.

The most common term is whiteboard video, but people also call these videos whiteboard animation, video scribing, and animated doodling. There are many different styles that can be used to create these videos as there are many unique way to animate drawings. In recent years, software has become a common way to create a whiteboard video. These programs mimic the hand drawn style and, while not offering the complete customization that a hand animation would offer they allow these videos to be produced for a much lower cost and much faster. For example, a hand drawn animation an typically cost between $5,000 and $20,000 per video. Most companies that use software are pricing similar videos for under $1,000. The turn times, to make a software created are often much shorter as well. While the specifics of what is a whiteboard video vary, with some including other types of animation and even static images.

If you are thinking of making a whiteboard animation, be sure to check which method the company you are working with uses. You want to choose between hand drawn or software created videos based on your specific budget, goals and schedule. The specifics of the style can often be adjusted, even with software-created whiteboard animations. In most cases, the specifics of style are just personal taste. Often, focusing more on the script and the images that appear as specific points in the whiteboard video are usually more important in determining how the video is received by your audience. Because the video has both a visual and an audio component, the images shown can add an additional layer of information and tone to the experience. For example, in the image on this page the picture shows that it is 10 times more likely to rain when you wash and wax your car. It’s an engaging way to show a fact and keep people’s interest.

While there are examples of these videos being used as full length films, in most cases whiteboard videos are often shorter and topic specific.

For more information about what a whiteboard video is, we recommend searching for whiteboard videos and seeing the different ways companies not only use these great videos, but also the different styles and types of videos that can be created.

 

Helpful Resources:

Wikipedia on What Is A Whiteboard Video – Information on whiteboard animation as a type of video and more on what is a whiteboard video.

Different Ways To Use A Whiteboard Video – Tips on how other people and businesses are using these videos.

Where To Get An Affordable Whiteboard Video – If you are interested in your own whiteboard animation, we can help.

 

If you are still unsure about what a whiteboard video is, please see our example videos or Google the phrase ‘whiteboard video’ for further information. There are many helpful examples out there for your review.